Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don't spend time searching for news and interesting facts. I find myself looking at information a lot differently online. I find myself looking more at the information being shared … [Read more...]
Marketing in a World of High Anxiety
Everyone is on edge these days..........Every news item comes across our phones as a"Breaking News Item"..........Our weather report is broken down by the hour with certain times slated for marginal or "high risk" storm threats..........Our GPS systems can tell us up to the minute how much time is left before we get to our destination..........Trump Tweets are out of … [Read more...]
Looking More at Disruption Planning
Today, Amazon is everyone's competition in one way or another. Amazon started out with books and quickly moved to retail goods, perishable goods, cell phones ( did not do so well in this area), tablets, spaceships, data servers, logistics and the list continues to build. It continually works by obtaining more and more business with lower and lower margins. It is truly a … [Read more...]
Social Media – Have a Focus and Keep it Simple
I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing a different scenario. Here are some items I am studying more: Writing shorter articles - Don't get caught up in writing for Google … [Read more...]
Dealing With Disruptions in the Marketplace
Welcome to the "Age of Disruption." Today, the fact that clients are in control is really driving home the need for businesses to reinvent themselves on a much more frequent basis. At the company, I work at we are watching the actions of our clients and we are being asked to do things that in the past we may have been able to delay and strategically plan for. Today, we are … [Read more...]
