Last weekend I "experienced" a U2 Concert. (Experience + Innocence) is the theme of the 2018 Tour. The experience was unmatched by anything I had ever seen at a concert. It was much more than a concert. Most concert stages have screens on the side of the stage. The setup here was similar to Dallas Cowboys Stadium with a massive screen in the middle of the arena perpendicular … [Read more...]
Experience Marketing – My new initiative
People connect better with messages they can relate to and remember. It is all about creating a better experience. People want information that is easily accessible. (Improving website experience) People want to connect with key people in your organization (Knowledge Experts, Great Client Service) People want value (How is your company not a commodity?) and … [Read more...]
2018 – Getting Ready for the Breakout
Wow! Wow! Wow! I have talked to some people in 2018, and I have consistently heard that things are moving slowly. From an outside look, yes, I believe things are moving slowly. However, on the inside, companies everywhere are stepping up with investments in new processes, hiring new employees, adding new vendors and suppliers. Companies are positioning themselves to have a … [Read more...]
Time for a Major Disruption
Disruption from a Marketing Standpoint Once a quarter, I turn to this topic and think of something "big" I could do to get people's attention. More thought and effort is needed to make a difference today. Today, as I write this, I am thinking through some big ideas and deciding which ideas meet the definition of disruption best. Business. a radical change in an … [Read more...]
Getting Noticed Online – My Attitude Needed to Change
I've read a lot of articles about getting noticed online. I spent the last 10 years looking at this concept. Social media consumed my time. I witnessed many ways to get noticed. Some good ways that saw results, some bad ways that did not see results, some bad ways that saw results, some good ways that saw no results I went hard some of the time (Active every … [Read more...]
