The only way to be effective at marketing is to start with the current company culture. I have seen this occur throughout my career. Engagement needs to occur with employees first if it is going to be effective. It really points to a need where companies who are most engaged with their employees will be more effective. Too often this area is overlooked and marketing … [Read more...]
Marketing is More than Social Media
Over the past few months, I am really seeing a whole new way of getting people's attention. I believe the following changes are happening right before our eyes. People are tired of sifting through content to find value People's attention spans are becoming shorter and shorter Bottom-line: People are placing a higher value on their time than they have in the … [Read more...]
Who Should Come First – Customers or Employees?
This topic is always debated. On certain days I may even swing more to one side of this debate than the other, but overall I would say employees come first. I will add one more item that may help this debate. Add the word, "Great. " Great Clients Come First Here, I would define great clients as those clients that buy our products or use our services on a regular basis. … [Read more...]
Creating Excitement
Creating Excitement is my new mantra. I think this is why I love my work so much. I am in the process of developing a whole new marketing campaign, and I cannot wait to release the details in the not too distant future. Through this process, the underlying theme of "creating excitement" is really what is driving me. I am excited about the potential for our clients. Through … [Read more...]
Going for it now!
Today, I am rolling up my sleeves and pushing the bar even harder and higher. There is a wealth of opportunity in front of me and I need to take the necessary steps to get there. Have you had similar thoughts before only to lose momentum and ultimately lose the will to really succeed? I think we've all experienced this type of pursuit before. Today, I feel a lot … [Read more...]
