Today, I am rolling up my sleeves and pushing the bar even harder and higher. There is a wealth of opportunity in front of me and I need to take the necessary steps to get there. Have you had similar thoughts before only to lose momentum and ultimately lose the will to really succeed? I think we've all experienced this type of pursuit before. Today, I feel a lot … [Read more...]
Delivering a Better Experience
What does better service look like and how do I get there quickly? People look at service from so many directions. Companies are trying all kinds of ways to get people's attention and to keep them coming back. Client service staff genuinely want to serve customers and often spend hours upon hours of working through client requests in the hope of bringing them back again and … [Read more...]
What is the ROI of not being found?
I believe we are entering some increasingly changing times that will alter the course of what marketing looks like. Some companies are going through a BRAND IDENTITY crisis. Look at all the mergers, consolidations, closings and acquisitions. We live today in a world where brand awareness is quickly becoming a distant historical moment. Think of all the iconic brands: Sears, … [Read more...]
Are Company Websites Losing Their Reach?
Over the last year, I have found that I have lost interest in searching. Before social media and the introduction of smartphones, I thought Google Search was very cool. Today, I find I just don't spend time searching for news and interesting facts. I find myself looking at information a lot differently online. I find myself looking more at the information being shared … [Read more...]
Marketing in a World of High Anxiety
Everyone is on edge these days..........Every news item comes across our phones as a"Breaking News Item"..........Our weather report is broken down by the hour with certain times slated for marginal or "high risk" storm threats..........Our GPS systems can tell us up to the minute how much time is left before we get to our destination..........Trump Tweets are out of … [Read more...]
