Marketing Director: Brent Pohlman

Marketing Planning – Start With The Process

Project PlanningBig Picture Marketing

Here is where ideas, planning and measurement come together

Start to look at things from a big picture and determine how you are going to better serve your clients and start working from there.

Big Picture:

What are your goals for 2014?


Client Focused

What do clients want?

What clients are you going to focus on?

What type of new clients should we look at?

Product/Service Focus

What new products should we be looking at?

How can we improve current services?


Identify a list of projects based on the answers and discussions from above

Determine project timelines and resources

Identify project managers


How will we determine success of these projects?

What tools will be used to help measure success?

Which resources have been identified to measure?


How will communication be handled to see the process through internally?

How will project management reports be monitored and communicated?

Final Thoughts

The framework listed above is simply a framework. Over the past three years, I have been able to bring some of these pieces together and see results.  I am hoping to solidify this process at my current company and look for ways to continue to improve this process.

Half the battle of implementing new ideas is being able to work through a process that helps facilitate better communication and management of projects.

If you can be focused from the beginning of the process, you will be able to see the following:

  • More time to work on projects
  • Less time dealing with misinformation and lack of communication
  • Projects will be documented and communicated
  • It holds people accountable for their work

Start thinking about your goals for project work in 2014 and see if you can develop the process first to help you stay focused on what is really important. Get your framework in place today.

photo credit: Grant Wickes via photopin cc

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