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Google Reader integration with Google Plus

October 21, 2011 by Brent Pohlman

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Google Reader integration with Google PlusI thought this information was really interesting. According to the article, Upcoming changes to Reader: a new look, new Google+ features, and some clean-up  posted by Alan Green, Software Engineer- Google,  Google Reader will be undergoing a whole new look which will help integrate its functionality with Google+.

Here is the key part of the article:

“Many of Reader’s social features will soon be available via Google+, so in a week’s time we’ll be retiring things like friending, following and shared link blogs inside of Reader.”

Again, if you have used these features in the past with Google Reader like I have, it will be interesting to see what they will look like very soon inside Google Plus.

Some things that stand out for me as a marketer with this latest news:

  • Real-time search will be huge. Some searches may focus on today’s information as opposed to information from the past.
  • Social and search will be closer integrated with this latest change
  • RSS Feeds may be getting more of a boost.
  • Google Circles will play a bigger role with the way you communicate to your readers

These items are just a few of the items I thought about as I read this post.

What type of things do you see with this latest announcement? It never hurts to take a high level look at possible changes down the road, so you are better prepared to react when the functionality is available.

Picture Danny Sullivan

 

 

Filed Under: Google Plus Tagged With: google plus, google reader

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