For me it is all about reading and staying informed. I really like to use Google Reader and subscribe to the top notch blogs.
Here is how I evaluate information I receive:
- Is the person presenting or posting the information active on social media on a daily basis? This week I attended a conference where the speaker claimed to be a social media expert. When I checked her twitter account I noticed she had been on twitter since 2008 and had posted a total of 61 tweets. Wow! – Does that mean she has 3 years of twitter experience?
- Does this person post original content or talk about other people’s posts? Original content really shows me right or wrong that the person is trying to give advice with some credible experience.
- Does this person reply to comments? If I read a good post, I will let the writer know. If the writer does not issue a return comment, I wonder if the content was really theirs.
- Does this person have their own personal site? The good writers, even if they are part of a company have their own sites and make their information personal.
Finding good advice is really hard these days. There are so many posts and books stating the same information. Don’t spend your time reading the same information. Connect with people who are fresh. Be careful signing up for webinars and lunch and learns that turn into Social Media 101 Courses. Do your homework and research the speaker’s experience? It could save you a lot of time. Also, don’t be afraid to air your question on Google+ or Linkedin? You might be surprised at the answers you will receive once you ask the question.
Take Care of your time and maximize it to the best of your ability.
Picture Baltic Development Forum