Here is an advantage that I feel it has over Linkedin. On Linkedin, a person can claim to be a “Social Media Expert” or “Social Media Guru” and it is simply a matter of ethics on the person’s behalf whether they really feel they are or are not. It’s really the person’s word versus your word. Wouldn’t it be nice if you saw some evidence of their work. Now you can.
On Google+ these credentials are validated.
Conduct a search in Google+ on the terms “social media expert” or “social media guru”. You will find people who list these credentials on their About Page Profile.
The funny part is some of these people have not submitted a post on Google+. What makes them an expert? To me, they should be using the platform in some fashion.
Now conduct a search for “social media” and you will see a completely different list of names. This list gets a little bit better and often you will see these terms in the person’s job title.
However, the best list of people that I have found on Google+ are the people who actually have a job title like “Marketing Director” , CEO, “Vice President”, Owner. These people are the face of their companies and ultimately represent their companies by posting information on sites like Google+ and others.
These are the decision makers that we, as marketers want to connect with in order to ultimately make connections at a professional level. By connecting with these people on Google+, we are one step closer toward building personal and professional contacts with quality people. Quality contacts should always be a goal in connecting with others on social media sites and searching on Google+ for the right people at the right level is one channel that appears to have real value.