When I talk to other Marketing Executives about their websites and blog sites the number one theme I hear is that you have to produce great content or people will not come to your site. You need to be interesting, compelling, innovative, _________ , you fill in the blank. The focus is on content. While content is up there, people still need to find you. The work has just begun.
Making sure your site can be found takes work and lots of it. People need to know about your content and ultimately know who the owner of the content is.
This topic really came to light as I developed my Google+ Company Pages. See yesterday’s post on the topic of Google+ Company Pages for more information.
People need to find you. It will be hard for people on Google+ to find your company pages. Some of your key followers may have found your page, but how are you going to build a presence. From my experience, people still like to connect with people. This means that I am going to have to invest some time on Google+ and connect with the right people to build a following on Google+.
“People are going to have to be the face of their companies till people can find your company brand”
Even strong brand names are in the beginning phases. Check out these numbers of recognized brands and the number of followers as of November 10, 2011.
- Pepsi – 17, 504
- Macy’s – 12, 273
- Ford – 26,553
- KFC -23
- Wendy’s – 10
- Mashable – 33, 375
- Dallas Cowboys – 11, 758
- Midwest Laboratories – 2
My point here is not to say Google+ Company Pages are all about numbers, but I think it is interesting to see that Brand Recognition is important, but some companies like Mashable that produce great content are being rewarded for the way they share and communicate that content to the public. Spreading your message via your website, traditional marketing, mobile and social media takes work and in this age of technology you really need to be creative to get your content in front of people.
Google+ is just one channel, but as you can see taking it to the next level is in your hands and finding the best way to use this technology begins today.
Everyone has access to the same technology. It will be interesting to see how these number change over the next year.