I was reminded today of the importance of connecting and building relationships with people.
Without people you do not have business. It does not matter how hard you work, you need connections. I have made some of the best connections in the last month through word-of-mouth and I am hoping those connections will pay dividends in 2012.
Show people you care and you are interested in them and they will help you get to the next level. I have experienced this personally and professionally.
If you are a business professional, do not take any of your clients lightly. It does not matter if they do $10.00 worth of business or $10,000.00 worth of business. You never know when that initial $10.00 sale you were a part of will lead to a much larger sale because that person told someone else at a major company. (Experience mentioned in this post!)
Last week, I worked to get a meeting setup with a client a couple of hours drive away. I told him that if we met for a short time face-to-face, it would be the best way to get our project going in the right direction. 30 minutes later all of us felt great about the direction of the project and we continued the discussion on the way out.
Listen, listen hard. Look people in the eye and listen to their stories. You may learn something from their experience and it will help you generate ideas for future conversations. Sometimes the best discussions are after a meeting with a client, in the lobby. (My experience today!)
Social Media is great, but it can’t hold a candle to face-to-face meetings with company executives and contacts. Skype, phone and email are great, but face-to-face is the only way to go. Spend some time with people in 2012 and make the extra effort to see that special client and listen to them. Maybe, they haven’t done a lot of business with you, but if they are connected in the business world, that person may be more valuable to you, and may get you the right ticket in the future.
Connect with people in 2012 | It may the piece you may be overlooking the most in your 2012 planning