We hear so many different approaches when it comes to spending time on Twitter. Maybe you have tried and given up already.
It almost sounds like a basketball game, you are on the bench waiting for the coach to put you in the game. Once the coach puts you in the game, you are live and you need to contribute some way immediately or soon your time or the game time will be over. As a player, you have to be mentally ready for live action, you do this through practices, being on the same page as your coach and performing at a high level to gain acceptance from the coach and to ultimately help your team win.
There are some similarities between the two.
As I approach time spent on twitter, I have found that I am more focused first thing in the morning. I have a special game plan which involves sharing a blog post from my company or this site and I try to get in the game by posting some type of action tweet to get people interested in the topic I am posting. (I have learned that topics need to be different from the masses to stand out). From here, I look for other “key people” that I follow through Twitter lists or new followers, who have just started following me and I see if we can have a discussion on a particular topic. (I usually perform this activity between 7.30-9.00am time frame for a total of 15 minutes)
Occasionally, throughout the day, I will check for people mentioning my post, retweeting or asking me a question and I make sure to follow-up with them. (Once an hour or so)
Finally, closer to 5.00pm I will look at the “key people” I follow or the hot topics of the day and see if I can add any value to the conversation. (Another 15 minutes)
My point here is that Twitter is real-time. Just like a basketball game, you need to come ready to play. Some days are better than others, but However, most of us can’t watch Twitter straight for 8 hours. That is not healthy and I would not encourage that. However, over time spent on Twitter, you do recognize patterns and you are able to pinpoint people who post good information and those that don’t.
What does your game plan for Twitter look like? Are you spending a lot of time on Twitter? Have you studied Twitter a lot and are now reaping the benefits of this platform or are you still trying to decide if it is a good use of time or not. Believe me, I ask myself this last question everyday.
In any case, I hope your Twitter game face is on and I hope to see you soon on the court