What if Disney came calling and wanted you to be their Marketing Director. Would your credentials be a good fit for this company?
Check out this article, “Disney taps Ricky Strauss head of pic marketing: Former Participant Media prez succeeds MT Carney” regarding Disney’s recent hire, Ricky Strauss
In his role, Strauss will oversee global marketing for promotions, publicity, research and synergy across all distribution channels for motion pictures released under the Walt Disney Pictures (including Walt Disney Animation and Pixar Animation), Marvel Studios, and Touchstone Pictures banners, including DreamWorks Studios pics released through Touchstone.
His mandate will be to carry out Ross’ wish to make marketing dollars work more efficiently and last longer through campaigns that go beyond traditional ad buys and physical marketing materials.
Though Strauss is a seasoned studio marketing vet, his selection by no means signals that Disney Studios chairman Rich Ross is abandoning that strategy. Ross is keen on alternative marketing through targeted outreach, social media and partnerships, a tack that Strauss took at Participant, known for its unique, socially conscious campaigns.
I thought this article really highlighted the need for a Marketing Director who brings innovative ideas and implements these ideas using alternative marketing channels like targeted outreach and social media.
Being unique and innovative are the new standards in marketing. Checking out stories like this one really highlight the need to stay current on new marketing trends and to continue to come up with innovative approaches using new marketing channels like social media.
A good article to review and reference from time to time.