Check out this article, Blogging Down Among Inc. 500 but still rated successful.
The title of this article looks at this topic from a glass half-empty picture. It should say companies are finding success through blogging.
If you read between the numbers there are some very interesting figures that I would echo. Today, I had a discussion with another Marketing Executive and we were discussing our approaches to social media and I told him the most successful social media platform I am using is my corporate blog. This study would tell you that my conclusions are well-taken.
The article indicates that companies are gaining a presence on social media platforms. However, the real key is “How successful are they with respect to these platforms?”
Make sure you focus on this particular section of the article:
Blogging More Successful Than SocNets
Interestingly, most of the platforms that declined in penetration among the Inc. 500 in 2011 were rated very highly by their users. For example, 92% of those using a blogging platform said it has been successful for their business, up from 86% in 2010. Message/bulletin boards were rated even more highly, with 96% of users finding them successful. By contrast, Facebook was rated successful by only 82% of its users, down from 85% the previous year, putting the social network behind Twitter (86%, up from 81% in 2010), and LinkedIn (90%).
This is the key. Put the effort into your blog and you will see results.
The reasons are pretty obvious:
- Fresh Content, if posted on a regular basis
- Searchable content
- Easy to share on social media platforms
- A place to build a particular niche topic
- A great way to be an expert on a particular topic
- Many more reasons…
Read this article. Some great information contained in this study.
What other items did you see when reading this article? Would be interested in your thoughts.