Yesterday, I talked about a “Value Plan” with respect to marketing. Here is another great example of Pizza Hut taking this approach to another level, by test marketing some packages and ultimately creating a package that is very affordable for consumers and provide savings of $6.00. Listen to Chief Marketer Officer Kurt Kane’s explanation.
I like Mr. Kane’s quote
“The recession has changed people’s perceptions and expectations for value significantly,” Kane said. “I don’t know that it will ever change back.” Source Pizza Hut targets value with $10 Dinner Box