How many times have you read blog posts and thought to yourself, am I the only person who does not do this particular task or program at my company. Many social media consultants will try to sell programs that they feel they have used across all different types of companies and industries. I have news for these people. Every company is different.
Marketing Blog Disclaimer
One of the reasons for starting this blog site was to give people ideas and tools that they could use to incorporate different marketing strategies into their companies.
I spend time on the marketing channels that work. I am also doing a better job of stopping channels that do not work.
I am careful as to what services I can discount and which services I promote based on the value.
These are the questions that hit me everyday and I want to learn more from others about works and what does not work so I can apply these concepts to my own marketing program.
This is how I approach marketing. I stay away from people who tell me that you must follow these certain steps or you will not be successful. In addition, I may at times feel stronger about a certain subject, but these are my opinions, or results that I have seen. I like processes that work, but I understand that they may not work for you. I think this is always important for readers of this blog site to know.
So what does this mean for you?
I haven’t wrote a blog post on Pinterest yet because it is way too early for me to tell what is going to happen. I have asked different people on social media platforms if Pinterest will work for companies? The typical response is yes it works!
I want to know why it works. Many articles have been written on this subject, but they all say pretty much the same thing.
Finally, this weekend found a great article on Pinterest, (Some Perspectives on Pinterest) from Scott Monty, February 25, 2012. This article is a must-read if you are looking at Pinterest as a marketing channel for your company.
Take some time and read and learn from others in your business. Be careful about purchasing programs that promise an approach that works for everyone regardless of your product or service. Ask, Ask, Ask questions. We live in an era where it has never been easier to connect with people and receive information from some of the best people in the business. Also, don’t forget those marketers in the trenches who are finding results with their own marketing programs. These people are invaluable!
Finally, instead of relying on someone else to define your marketing program, (cookie cutter approach) why don’t you become the baker and define your own unique brand of cookies, (Your Own Cookie Recipe!)