Are you thinking about using Pinterest for your marketing initiatives?
I am in the process of trying to decide if it adds value for my company or not. I have worked with Pinterest for about three weeks. I setup two Pinterest Bulletin boards: one for this site, called marketing and a second Pinterest Board, Midwest Laboratories
Here are my findings so far:
Most of the people who have followed, liked or commented on these two bulletin boards have been women.
I can post a blog post url and Pinterest will pull the image from the post and create a link to that post. This is really huge! Pinterest is a new way to add an external link to your site, not just an image. This is the difference between Pinterest and Flickr. I can’t believe more business users are not talking about this functionality. <Great Value-Added Functionality>
When a link is posted on Pinterest, everyone can see it at the time of posting, they do not have to be following you at the time. <Nice to have functionality>
Pinterest is a great platform for people to discover you and your personal and professional likes and interests. <Similar to other Social Media Platforms>
Pinterest functionality is sometimes fast, sometimes slow. Reminds me of early-day twitter. <Ok Functionality>
I think it is worth your time to check out Pinterest for your company. Personally, I think it may have more value to companies than some of the other social media platforms. However, I need to test a little longer and add more content to the current Pinterest boards.
Also, company pages on Pinterest can have individual contributors or several contributors. (Remember the initial roll-out of Company Pages)