O -Online Marketing
S– SEO (Search Engine Optimization)
S– Social Media
You are the boss! You control your destiny. The rules have changed.Yes, there are people who would say it is better to outsource all of these functions, but for those of us who have worked through these areas in the past and may have called on a company to help us, we are really reaping the benefits. With the advent of social media and the recent changes with Google Search, we now see how all of these things fit together. The other exciting part is that the waiting time has also lessened. We can see results right away.
One of the real advances I have seen in 2012 is the power of the Google Authorship. This is probably your first and most important step in becoming a “true boss” online.
Currently I have authorship for three sites. I started this process last fall. This means that my Google Profile Picture will appear for each of these sites as well as my Google Plus Profile. In addition, my name has been verified on Google Plus as a result of this Authorship. In addition, I receive the following benefits.
- Higher Search Rankings
- Blog Posts and Web Content are indexed the same day as they are published
I also believe that sharing content on social media sites also helps set the bar in motion to rapidly accelerate readership and more searches on Google. To be an effective boss, you have to consider all of these areas and you need to learn from the best. It really comes down to you being the BOSS of your content and driving your message using different channels. I simply wanted to show you that taking the time to learn the best practices on these platforms is a great way to achieve success and Google Authorship is a must if you are going to be successful. Check it out if you have not done yet. The whole process involves linking your Google Profile to the content you produce. I am really seeing some great returns in 2012 and I wanted to show you how simple the process has become.