I came across a must-read article this weekend, “How do You Change your Company’s Culture – Start a Movement!” This article really hits it on the mark.
Companies must be ready to change course and get their own people on board. I completely agree with the article that starting a movement is much more than changing a mission statement or having an executive give a short speech. It is a movement…
I’ve come to believe that the best way to rejuvenate a company culture is to give people inside that company a fresh idea or driving principle they can embrace, rally around, and act upon. It has to be more than words, though—it has to feel more substantial, more engaging, more revolutionary than that. In short: You need to launch a “movement” within your own company.
Changing corporate culture can be a huge spark toward creating something big. Check out this paragraph
Oftentimes, a movement that starts within a company eventually gravitates to the outside world, becoming a successful consumer movement—such was the case with Apple “Think Different” and Mahindra’s “Rise.” But these companies understood that before they could become more innovative in their offerings or change the way they were perceived by the outside world, they had to start by reinvigorating and re-focusing their own company culture. And they found that the most effective way to do that was by sparking a dynamic movement inside the company. The revolution starts from within.
I really like this article and I am starting to determine what the next movement should be at the company I work for. I really feel that a ton of momentum could occur if this particular process is really well-thought out and implemented.
What do you think? Read the article and share your thoughts on what really stood out in this article.