All of us have clients or we would not be in business. These people are some of the most important human assets for your company. These people keep you in business, potentially are your advocates and can also help you get better through feedback.
A good reminder…
Why is it that we often overlook this group? Often times, we are so driven to gain business of a “new client” or “potential great client”. We spend a lot of times on these groups of clients and we take our current clients for granted. The sad part is that we do not see the warning signs until they ultimately have left because our competitor was able to meet their needs.
Don’t let this happen…
Find ways to always keep in contact with your current clients:
- Visit them and offer to meet in person. (Visit with them on a regular basis)
- Send a letter – More personal than an email
- Find out which conferences, events and tradeshows their people will be attending and extend an invitation to your booth or to meet
- Invite your client to your location.
- Seek their input on a new product or service offering.
- Offer a one-time discount or ongoing discount, but be careful with this one.
- Connect with more than one person at their company. What if your best contact leaves? Always look for opportunities to connect with other people.
- Always acknowledge every communication and ask for a follow-up or some of call-to-action.
- Be informed of your clients’ work and public relations information and send an acknowledgement.
Current Clients – A key group of people that you always want to stay in contact with.