Let’s consider search engines like Google -(Reader, News, Images, Blogs, Others) , Yahoo and Bing. Which one of these search engines do you use the most? – My guess is Google!
Now let’s add social media sites like Linkedin, Google+, Facebook, Twitter, Yelp, Wikipedia. Which one of these sites do you use the most for searching information? For me it would be Twitter and then all of the others.
Now let’s add mobile technology. Here is what I don’t know. I would still say Google, because of the voice-activated search on most smartphones, or email because people are always checking email and text messages it seems these days.
I attended a couple of conferences last week and I kept hearing a common theme: “People are using different search engines to find information” Is this true?
As information becomes more instant: reporting the news on social media sites or getting the most recent breaking news from an email or phone app…. there becomes a bigger need for users to get current information faster and faster.
Now that I have your attention, you really need to focus on two things: 1) Your website and 2) Your mobile marketing site. In both cases, you need to produce content that is up-to-date and easy to access. This is the message I have received and I am taking to heart. Our content needs to be current, easy to access and searchable.
Those of you in content marketing, this information is music to our ears. We want to be the place where people come to find out more. We need to spend the time rebuilding our websites with great content that has “key-word” rich words for people to find us.
In addition, we need to be smart about our mobile marketing site. We need to create a mobile marketing site that is action driven with a few clicks and less wordy. Remember, people using their smart phones have a limited amount of time and are usually in a hurry to get the kind of information they need at a specific time.
The state of search is changing. People are searching for information in new and faster ways than before. Are you helping to facilitate this process or are you hoping that the user will eventually go back to their desktop PC and access the information at a later time and will be patient with the speed of your website and awkward path to searching and finding information on your site.