Are you following Twitter Best Practices? Here is my self-check. You might want to perform this audit too for your company.
Twitter Best Practices for Business
Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
Be transparent. I could probably share more pictures and be a little more transparent from time to time.
Listen. Regularly monitor the comments about your company, brand, and products.
This is something I do everyday, not only on twitter but on the internet and other social media platforms. The key is to respond back too.
Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
Engage your customers and professional contacts. This really shows that you are listening. I work at this task throughout the day.
Respond. Respond to compliments and feedback in real time
I try to make sure I provide some type of feedback for compliments. If people are taking time to write something nice about a post or myself, I need to respond back to them and acknowledge them.
Reward. Tweet updates about special offers, discounts and time-sensitive deals.
I need to give people a reason for connecting. I try to be careful with this one, but people like to connect with other people for inside information and specials. It’s human nature!
Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
This is critical! I have worked hard through blogs and pertinent content to share to my followers. I always ask myself if I am adding value with the content I share.
Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
Again, this is critical. It builds strong relationships and trust amongst your followers. I always need to work on this more and more.
Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community
Thought needs to occur with respect to each tweet that is posted. I have to be careful that something I tweet does not offend anyone or could damage the company brand in some way. Being overly cautious is vital.
I think it is always good to revisit these best practices and make sure something isn’t falling through the cracks. I also like this list because it is a way to measure your content with respect to your brand. How do you stand with respect to this criteria. Are there any areas you could be working on a little more.