In my business, we work with businesses and and consumers. Each market has its own features for which we work with to help sell our services. However, one company, Apple has found a way to integrate both of these forms of marketing into a very successful approach.
Think about it, – When you first think of Apple, you think B2C because they are product driven: iPad, iPod, iTouch, AirBook and the list goes on. Now, enter the Apple Store.
The employees have brought the “relationship” aspect to the product line. Those people in the “blue” shirts are the reason that the line is very fuzzy between B2C and B2B at Apple
Check out this Forbes Video and understand this
A – – Approach with a personalized welcome | Greet Guests and get their first name
P – – Probe politely to understand a customer’s needs | Pose open ended questions to match needs
P – – Present a solution that the customer can take home today | That is ok, here is a manual with more information.
L – – Listen and resolve issues or concerns | This is the difference-maker.
E – – End with a fond farewell and an invitation to return | People remember the final words regarding a brand