It really is just another marketing or communication channel depending upon how you use it.
It is similar to email.
When email first came out, there were no “email experts” or “email 101” courses or conferences. It was just another communication channel. Some people embraced it faster than others. People didn’t ask other people if they were emailing all of the time or if they could be on someone’s email list.
I was reminded of this topic at a recent presentation on Linkedin. There are a number of people who have no interest in Linkedin, Facebook or other social media channels.
Social Media is all about something else: marketing, communicating, blogging, journaling.
How you define social media really defines your goals and expectations.
Today, I am really going to try and refrain from using the term, “social media”. It really means too many things and people have so many different opinions about it.
I prefer to talk about the channels or better yet the “experiences”. When people share their experiences on social media sites, this is where the real learning takes place. For me it is more than just email. Think about it, would you ask someone, “How was your email experience today?” It really doesn’t make sense. I think social media is headed in the same direction.