The last episode featured a local company, Bozell. I have worked with this company in the past and was anxious to watch this episode.
The team from Bozell really impressed me with the way they thought about this campaign. I also thought it was important to see how teams come together even if they have different opinions and views. This is the real world.
CREATING A CONNECTION – This is the takeaway from this episode.
From the client side, the representatives from JDRF were looking to create a connection.
People want a reason to connect not only with another company, but more important as a way to connect with others and a cause in this case.
If you can get your customers and vendors to connect with you, it makes for a powerful relationship and can really help drive a project to new levels.
Watch this video and get a taste for why Bozell was selected for this campaign.
It is all about creating a connection!
Here are some other related videos to check out.
Bozell Perspective – Jerry’s experience on The Pitch
“Be the Voice of 1” – Check out the website!
Check out the Video