All we hear everyday is “What type of ROI are you receiving on your Social Media Initiatives?” “Do you see a direct correlation between your time spent on Twitter and Linkedin with respect to sales?”
What about thinking about your Blog site as a “True Channel that supersedes all media: television and radio.
Think about it! Once a broadcast on television is conducted, sometimes the recording is placed online but not every time. Also, some radio broadcasts are archived as podcasts, but not everyone.
Your blog channel is an on-going channel…It remains on your site, till you decide to take down your site or delete your post.
Your blog post is your channel! Yes a channel! You are broadcasting and connecting with an audience. Some people may leave comments and others may read your work and not say anything. The point is, each reader is part of your audience and you should look at it that way. Some people will connect with your message and others will not connect with you.
Some people have setup YouTube Channels which contain videos. This is another great way to market your content in a channel format.
If you think of your blog site as a channel, you realize the power you have to grow your readership and market. Everyone has to start somewhere. The best part about this is you do not need a license and you are in total control of your content on your channel. In addition, you can perform your own marketing by sharing links to your blog channel on other social media sites and through your e-mail and business cards.
Start marketing your channel today. It is a great way to build your personal brand as well as your company brand.