- How do I get more followers?
- How do I keep people engaged?
- How do I show ROI for my company?
- How much time should I spend on Twitter?
- Should I purchase a program to build my following?
- Should I schedule tweets?
- How often should I tweet
- When should I tweet?
- How long does it take to see results?
Should I tweet for our company or have someone else tweet?
These are the questions you should be thinking about as part of an overall marketing strategy. Check yesterday’s post – “Social media can make you a better marketer” Many of us are really focused in the wrong direction. I know I have learned quite a bit.I used to consume my time by answering the above questions. I used to get very frustrated and often times I thought about quitting because I was not seeing results.I needed a different approach to looking at Twitter. I finally came to the following solution.
I had to integrate Twitter with our marketing mix. Let me show you how this changes your thought process.
- How do I get more followers? – I need to produce content that is original and hits a specific niche. I will then see results with more people following and calling in. I would personally rather see more phone calls, emails and webite inquiries than twitter replies. I do see these type of results and as a result I know I have the “right” followers.
- How do I keep people engaged? – I need to talk less and search more. When I go out of my way to connect with others, (Twitter Challenge Post) I become more engaged in the process.
- How do I show ROI for my company? Produce actionable results. This takes work. Count emails, phone calls, new accounts. You can measure your ROI more efficiently by looking at metrics that matter.
- How much time should I spend on Twitter? Be active and be interesting. Read the post “How to Stand out on twitter“
- Should I purchase a program to build my following? If you want your numbers to be higher, you can go right ahead. If you want the right followers, read this post, “Connecting with the Right People“
- Should I schedule tweets? Some people are very good at this using programs like Hootsuite and Buffer. For me, if I have something to say, I’ll say it. I don’t have time to schedule out every tweet for every hour. Too much work for me. Discover what works best for yourself and do it.
- How often should I tweet? Whatever it takes for you to be successful. For me it’s all about content and being interesting and taking time to engage. Read the post “Twitter and the CEO” and determine how much time you want to dedicate.
- When should I tweet? Here is what I have found from personal experience. Read this post “Some great connecting times on twitter“
- How long does it take to see results? It’s a lot of work. It does not happen overnight. Read this post for some insight on this topic. “Are Companies a Good Fit on Social Media“
As you can see, I have spent some time on Twitter and I am showing you my results so far.
“I am not an expert – sorry, just an executive who has to see results for a company”
My overall goal is to integrate Twitter and other Social Media Platforms into a broader marketing strategy. If you keep your focus on a higher goal and you look for ways to engage clients face-to-face, on the phone, through email, through content and being interesting in the process you will see results and you be able to use these platforms in a much more effective way.
Your goal should not be to become the next twitter expert! Your goal should be to be the best marketer given the different tools and platforms to use. Connecting with people is the key. ~ Brent Pohlman 7/17/2012