I came across this article “9 Top Twitter Tips You Should Start Using Today” by Michael Brenner and Tip # 4, (Find Your Voice) really hit me. To me this is the key to success on Twitter.
These are my voices! When I represent the company or refer to a company blog post, I use the company id. I talk strictly about information specific to our company and our clientele. At one time I threw in a little social media, but quickly realized that really wasn’t appropriate for my audience. I received some great numbers and made some connections with social media marketers, but those people are not my audience.
As far as my personal voice, I talk about items affecting a Marketing Director. I look at tips and techniques surrounding different marketing channels: direct mail, trade shows, etc to online marketing and connecting through social media sites. Once in awhile I will also throw in a personal reflection from my personal website. My voice here is to share information that may possibly help others in the marketing and business world and see if I connect with others who are in similar positions.
Two different voices, two different areas of content. In each case there is very specific content and it leads to deeper connections and followers who 1) may be interested in purchasing services or 2) may be interested in sharing related tips and experiences.
Make sure you start with the right content first that you want to talk about. From here, you really want to work on directing conversations to your website or blog site that hopefully echo the information you are posting on Twitter.
The right content with the right voice makes connecting on Twitter a game changer with respect to connecting with the right people.