I think Facebook has its pluses for certain types of companies like retail outlets, restaurants and organizations. It is really good for organizing events and communicating on-demand specials. It is also a great resource for keeping up with friends and family.
However for most businesses, it really is a place for broadcasting a little blurb, but it really lacks the professionalism to take it to the next level.
In the past three years, I have made close to 12 direct sales on Facebook for a total of approximately $200.00. I have tried online store fronts, company pages, advertisements, (very expensive).
I am not alone here. GM recently spent $10 Million on Facebook Ads before it recently stopped.
For me, Facebook is just a communication channel to put a link to our company blog post and add a few articles here and there.
What about engagement?
Have you ever checked out Facebook during a normal business day? I am sure most of you would not want to admit this, but I am sure you have. Do you think business professionals want to have a dialogue on Facebook about your business products or services? Explain this conversation to your boss.
How I use Facebook
1) Facebook is a way to stay connected by “quickly” checking out happenings with local organizations, businesses and events in your local area. In addition, if you have “liked” a particular company, you may also learn a thing or two about the company that could be helpful in a future conversation.
2) If I am checking out a potential employee, I am looking for any “red flags” that could warn me that this candidate’s personal life could be an issue.
3) Read, but don’t comment. I don’t want to get dragged into some type of dialogue that could have a negative impact on our business. Chick-Fil-A comes to mind.
4) My advice is to be careful and cautious. Would you want your name to appear in a newspaper editorial without your approval, that is exactly what Facebook is to me and for me, it’s all about value and right now Facebook for me is a good online editorial page and that is about all. More harm could occur than good.
I would be curious if there are some companies who have found tremendous success with Faebook. I know there are some successes out there and maybe we can all learn from your particular example. Please share.