I am in one of those moods where, I want to clean up my act at work and find out where I am spending the most time servicing clients. The reality is that I am spending to much time fixing things and working with the same issues day in and day out. This really gets old and creates a long day of trying to constantly trying to stay ahead of the issues and make sure they are resolved before going home.
I have challenged my team to record all of the incidents and time they are spending on fixing and resolving system issues. How many of us have created workarounds and have pretty much accepted that certain errors will happen and we will fix them at the appropriate time. Why should you and I spend time fixing and band-aiding issues. There are some good reasons. A lot of times, we want to insure that we service our clients the best that we can so we spend a lot of time creating manual workarounds like special reports, special services, we accept return merchandise and payout refunds to help insure that we do not lose that client.
At some point, these fixes need to be listed and addressed and addressed soon, before they become a part of our regular routine.
The same can be applied to marketing, in particular content marketing.
I finally got tired of writing content, particularly on this blog that was saying the same thing as everyone else. I could not do it anymore. Yesterday’s post, “Be Different…” was my way of saying that from now on I am going to concentrate harder on talking about subjects that no one wants to talk about or that are not as popular as the general “social media” news.
Connecting on Twitter – Write more directly and actually show someone “I am listening to them” No more retweets with the phrase good article. I need to reach out and make a connection and not sound like an “automated retweet message” Be different
Connect more on Linkedin – Linkedin is for professionals and we should try and connect with others who are sharing great information on Linkedin instead of ignoring them, like I have for some time.
“A little secret, people, business people who are tired of the whole “facebook – everything is public and people post stupid things” are moving to Linkedin.”
Linkedin is much cleaner for conversation and people who post comments actually take the time to care about what they are writing.
Personally – I need to connect more at home, in the office and outside of the office. This is really the key. I think our society is becoming too social media dependent. We will converse more with people on Facebook then our own friends and co-workers. This approach is not a healthy one.
Finally, Thank you to those of you who have sent comments over the past few days. When we fix things or resolve things, we should go the next step and share those experiences. Several of you have shared with me your thoughts and ideas and that is what this experience is all about.
Have a Great Day!