Here are some extra’s that I have come across through my own work and tips I have received from others regarding particular social media sites. The people I come in contact with and that I connect with always go the extra mile to deliver the best content and find ways to succeed.
Social Media Extra’s to Consider
Make sure you include an image with your post. This is critical for being found. People connect with an image and try to tie the image to your content.
Write with confidence and transparency! Better yet, be yourself, don’t try to write like someone else.
Continue to post on a regular basis. It is far too easy to quit. It takes time to develop a market.
Pick a niche topic and you will get the right readers. Why would anyone want to write content that is the same as everybody else? Have a focus!
Make sure when you leave a comment, you address someone directly by typing a “+” sign and then typing their name.
- This will help insure that the person views your comment and he/she will know who it is from.
- It also helps show that you connect directly with people and you do not just leave general comments.
Add some hashtag keywords to your comments to help your search rankings. (This process works)
Finally, keep your presence, even if it is just once a day. Somewhere down the road, Google+ will make some changes that will put it into the mainstream. It’s not there yet, but it can’t be ignored.
Make sure your tweet is eye-catching and gives people a respond to click on your link or reply to your content.
Follow great people and keep connected with these people. (See last weeks post, “Who you follow on Twitter speaks volumes about you” )This really shows that you place a higher value on the people you follow.
Make sure you take time to thank people personally when they mention your name or retweet you. (This will really help people realize that you actually care about people and not about the number of tweets you post or worse yet, the generic thank you message)
Update information in your profile once a week. By doing this, you will keep your profile active with your connections when they receive their weekly update email. (I have really found a lot of value with this process)
Become more active on Linkedin. Business people are starting to post more updates on Linkedin and like the fact that this platform keeps the discussion professional.
Use the Like button on Linkedin and add a comment. People actually watch for people who like their content and comment on their updates. (Much more powerful than Facebook for Business Professionals)
Read more and post less. For me I learn more personal information about people, but I don’t have to leave comments about people
Facebook is great for connecting with friends and family. No need to pursue business with this group.
Company page is more of a newspaper page. By focusing on more broadcasting and less on engagement, I have realized that I can reach people.
(Disclaimer: If you have found success on Facebook, please ignore the above statements. I know some of you find this platform a wonderful place for business)
From my experience, I have received more return on your investment, (time, money, content) by doing the little extra items like the items mentioned below. I hope you find these items helpful to you. If you have an “Extra” tip that you feel would be helpful to others, please leave a comment.