I came across this article, “What Should a Small-Business Owner’s Linkedin Profile Look Like? and after reading it I decided my profile needed a complete makeover.
Streamline your profile – List your work history, but don’t think you have to tell us everything about past jobs. People want to know what you are doing now, not 10-15 years ago.
Make your Profile cleaner – Do you really need to list 50 skills? (50 skills are available on your profile) Do you expect people to read all of those items?
Put the focus on your current position, if it is where you see yourself down the road. If you are in between jobs, talk more about a past position
Make sure you have some recommendations. With a shorter, cleaner profile, people will be able to learn more how others view your work. These recommendations become more powerful when people can actually see them.
With the world going more and more to mobile, people want a short, clean description about you and your work.
Now people will question this logic and tell me that you need all those keywords in your profile so you can be found. If this is the case, use the free-form text in the summary text areas and talk about those key words you want people to be aware of. In my case, I really like fewer words.
In addition, start using Linkedin more to post updates, list your blog posts and connect with others. Also, perform your own searches and see if you can reconnect with professionals you have met at conferences or have read their work on blog sites or other social media platforms.
Clean Profiles are very cool! Less is Better and easier to remember!
If you have a tip regarding your Linkedin Profile let me know. I am sure there are other ways to clean up your profile.