Check out this story, “Small-business customer service tools: Social media, surveys” on how one company, Happy Goat is using tools effectively to drive business. The two takeaways I reeived from this video were the following:
Make your site simple and compelling
Your advantage as a small business is your adaptability. Use it to your advantage
Happy Goat uses Survey Monkey to keep in touch with its clients and suppliers.
Check out their story about their handmade caramels crafted from the milk of goats.