I am really thinking about this topic, especially after listening to a recent podcast with Mitch Joel and Mark W. Schaefer.
Also check out this recent news story that indicates that 29% of people start and end their day with a mobile device.
Recently, I have been rethinking a lot about social media and I am adding this topic to my thoughts.
Here is where I currently stand: Source Google Analytics
Mobile Readers of this blog site have steadily increasing in 2012
Mobile Readers of this blog site make up 26% of all total readers. In January, the readership was at 9.9%
I compare this figure to my company blog site and found similar stats of 12.74% in January and 23.26% in August
The Apple iPhone and Apple iPad were the top two devices with respect to the devices used to access the site.
The average duration time was right at 1 minute.
Summary of findings:
More and more people are accessing websites through mobile technology.
Clearly, this market is growing at a rapid pace as indicated by the stats above.
In addition, people are quickly scanning information and not staying on sites as long as they used to.
Bounce rates may be higher overall for a site when you consider, more mobile traffic as a part of the equation.
It is really time to embrace mobile and look for ways to maximize delivery on mobile devices. It will be interesting to follow this data more closely and see if the growth of mobile continues to grow at the current pace. What are your thoughts? Are you seeing a similar pattern.