Sometimes things are so obvious. I hear from a number of my friends who use Twitter for their companies that no one ever comments. They link content to their tweets, they seek out others to have a dialogue with and still they have a very hard time getting people to comment on their tweets.
Here is probably the single, biggest factor preventing feedback.
Tweets with too many characters
Check out this list that I have put together based on my experience with tweets.
0-50 = Poor – People have no idea what you are talking about. Could be considered spam
50 -70 = Good – At least you may have typed the title of your blog. You are a good broadcaster
70- 100 – Awesome – You have a point and a call to action or you are seeking a response
100 -120 – Caution – Be careful, maybe you could use one hashtag instead of 3
120 – and over – People may retweet your work but you don’t know why or people will not read your tweet.
Overall, I think 70 – 100 characters is the place to be for optimal effectiveness.
The next time you are on Twitter, think about the message you want to convey and try to use as few characters as possible. Use this information as a guide. Find a system that works for you to convey your message and seek responses.
Do you have a guide you follow when tweeting? Would be interested to hear.