These type of people are the life-blood of your company. They are the ones who interact with clients over the phone, on email and through social media.
I recently had a discussion with our own client services staff and found out that it had been a number of months since our own staff had really seen our own processes up close, along with the people who perform these tasks.
By bringing your client services staff closer to your products and services, you provide them with more awareness about the value of the actual products and services your company provides. It also helps people inside the company feel a sense of closeness to the clients that your company serves.
It is too easy to go about your own personal work tasks and really lose sight of the fact that the mission of your company is to care and service client needs.
Everyday the responsibility of the marketing department and/or Marketing Director should be to market internally and externally. I worked at a number of large companies and I always felt funny when people would ask me about the type of products and services our company provided and I could not give them a definitive answer. I was so focused on my own work tasks that I did not take the time to learn more about the company’s product and service offerings. Shame on me.
I have learned from my past and everyday I work to educate and keep our client service staff and supervisors informed of news affecting our business both internally and externally.
Here are some of the ways I market internally:
Have department open houses
Encourage tours for your employees
Bring employees together for discussions on pertinent company topics
Deliver company news by walking and visiting each department
Create videos to help people learn more about departmental activities.
Share news regarding competitors or potential clients.
Invite representatives of a particular department to your next meeting.