I really liked this dialogue exchange on this past weekends MSNBC Your Business
The topic of social media came up. Social media is not the end-all, be-all with respect to marketing.
It is about your brand and make sure you have your story down and make sure your actions represent what your company stands for.
This is a very simple video, but it really makes some good points. Check out this video and check out the show each weekend. It really gives some nice tips for small businesses.