The one factor that separates the companies that have found success with social media as opposed to those who have found limited or no success with social media is content. If you are going to be a player on social media, you need content and you need to produce all types of content: text, video, image, etc.
The last few days I have been working on creating a “Wow” factor for some key marketing initiatives. It really comes down to producing great content.
I am not alone, Ford has also discovered this and has found huge success with their content and it has helped them remain at the top during this tough economic time.
What type of content are you currently producing? Are you seeing success?