I see it almost everyday, another article indicating that Twitter is a waste of time or that Facebook is losing steam. More and more software companies and consultants are seizing this opportunity to try and give people and companies instant credibility by increasing their numbers.
This should be a huge red flag!
People right now are equating success with follower counts and friend counts and number of likes and number of pluses. Don’t get me wrong, these numbers can be very helpful in helping a person learn more about these platforms but ultimately, it is about finding the best way to build, quality relationships.
Try this for a better experience and more sustaining results.
This week, anytime I was mentioned or retweeted for a comment I made, I performed some checking on the person and followed up with some questions or comments regarding their recent tweets and the website they reference in their profile.
In addition, on Linkedin I also endorsed some of my close friends with respect to their skills, (New Linkedin Feature)
On Facebook, I actually shared more pictures regarding our company, and people responded by wanting to learn more.
See, the platform doesn’t matter. It is all about the wow factor and the only way you bulid that is by focusing on building relationships and let others worry about the numbers.
Which would you rather have. 20,000 followers or 100 clients? It really isn’t that far from the truth. Obviously if you can find a few of those 100 clients who are also followers on social media, then you have really made it big.
Quality over quantity will keep you in the game and will keep you competitive. If you want only numbers, then what is your overall game plan?