ANSWER: Engaging somebody – Creating raving fans
Make sure you have a voice that reaches a certain community
Working in the field with clients – – (I think this will be a trend going forward into 2013)
Be in front of customers to make sure your brand has relevance in such a crowded world – – (You have to make sure your presence is strong and continues to resonate)
Advice to small businesses world:
- Be consistent
- Be focused
- Make sure you are really serving client needs – Don’t be all things to all people.