Check out these numbers as mentioned in the attached video.
- Over 1/2 of all Americans own a smartphone or a tablet
- Over 1/3 receive their news from these devices.
If you listen to this report, this lady also validates the social media trends I reported to you yesterday that these numbers may be even higher for people living in New York.
Like it or not, the news is becoming social. People want to have the inside scoop. We should not be surprised by this trend. Think about it. We have gradually moved from local news broadcasts which are now on in the morning, at lunch, before dinner and during dinner. This has evolved into 24 hour news channels and now with the internet and social media, people can almost go directly to the source of the news whether it be a professional or an amateur.
For marketers, like myself, this means our job just got 1000 times harder. We now have to compete for space online and get people’s attention.
We can do this several ways, but bottom-line, we need to act and act now.
What are some ways you are finding that are helping you gain people’s attention?