Are you keeping up with the current pace of new marketing technologies? One day its Tumblr, another day its Pinterest, and don’t forget YouTube. Then we are hit with a new update on Facebook, Linkedin or Twitter. Oh by the way are you into mobile marketing and have a mobile app. Then there is email marketing or Google Ads or Facebook Ads.
What should a marketer do? How are you reacting to all of the changes?
For me it’s about having a goal:
This year my goal was to build a better presence online and work toward driving people to our website.
To accomplish this, I am working on a new website. – – Almost there, a release in November.
I focus more on quality versus quantity.
I listen more than ever before…Learn from others…Continue to listen to clients…
My point here is that we will always be changing and adapting, but it is not about technology, platforms or sites. It’s about goals and achieving them using the tools we have available to us. Just like driving through rush hour traffic, we need to keep our eye on the road and make good decisions. How are you adapting to all of the changes occurring before your eyes. Are you incorporating new technologies and platforms to reach your goals.
Keep your goals and look for ways to make the most out of tools. By doing this simple step, you will be able to incorporate changes as they occur to help you reach your goals.