Did you happen to catch the Trump announcement yesterday?
Did you catch that first sentence?
According to Trump, President Obama is the least transparent president in the history of the company.
Being transparent – Take from MerriamWebster
a : free from pretense or deceit : frank
b : easily detected or seen through : obvious
c : readily understood
d : characterized by visibility or accessibility of information especially concerning business practices
If Trump were to look at you and your business would he see you as a transparent leader or not?
Better yet, what would others say about you? Your clients, Your competitors, Your followers, Your employees.
It takes a lot of work to be transparent, but for me it is something we are embracing. Here are some of the ways I am working at with respect to this area:
- Showcasing processes at my company through the use of video. People and processes are brought to life and can be shown directly to outsiders.
- Participation on social media. I think it is important to be active on social media and share information with our followers and others.
- Blogging – People can learn a lot about you with respect to your blog site. I maintain a company site as well as professional and personal sites.
- At our company, people’s first answer is a person, not a machine.
However, with all this being said, to me the overall, most important thing is to be a real person whether you are online or off-line.
With respect to Social Media
I have talked about being more real on Twitter in the past. Twitter is the best place to be the most transparent in my opinion.
Getting personal and commenting on other people’s posts and tweets makes you a more real follower and friend.
Sharing personal experiences. Why do you want to constantly share other people’s ideas? RSS Feeds do this.
Take your conversation offline or connect with someone in a different medium. I once saw a person I follow on Twitter in a national publication. A day later, I sent the written publication to that person.
Social Media is a great communication tool, how you use it determines your degree of transparency…