It is always a good reminder to stay informed and separate the truth from the fakes. Hurricane Sandy really pointed this out. Check out the photo in this article – Have you seen it in the last few days? Were you aware that the storm ocurred in my home state of Nebraska in 2004 and was superimposed. This photo has gone viral. Check out the Snopes site for other false pictures from the storm.
This story should serve as a reminder to all of us who use social media on a regular basis:
Stay above such unethical behavior.
Monitor your brand closely – Anyone can create a news story, make sure you are in touch with your audience.
Align with others who use social media in a professional manner.
Watch your conversation at all times, you never know how your words can be read.
Use video and pictures to help explain your stories.
To use an old quote “Take everything with a grain of salt” – Check it out and do your homework before you react!