Over the last week, I have really taken an approach of less is better. Let me explain a little more. Over the past week, my desk was piling up with more and more papers and information. My time was consumed with some strict deadlines, and I was not making a dent into my day-to-day activities. Then it hit me, I need to really scale back and focus on what is important.
At the same time, I was asked to develop some new ideas, but I could not get focused because of all the
STUFF AND MORE STUFF AND MORE STUFF
that was accumulating on my desk, on my screen, on my phone, email, Twitter, Linkedin.
Something had to be done. It was time to scale back! Here is the process I went through:
- Only keep those items that are pertinent to day-to-day business.
- Throw magazines away after quick scan.
- Toss all mail not impacting day-to-day away.
- Make sure inbox is empty
- Reduce saved folders to a minimum
- Save only emails pertinent to day-to-day busienss and client relationships
- Unsubscribe from 80% of all email lists, magazines, blogs, etc. – Had to work on this off hours. – This was a big one for me.
- Clean up contact lists in email.
- Cut back on blogs from daily to 3-4 a week.
- Cut back time spent on Social Media Sites – Check sites 1 – 3 times a day
Assign more tasks to others (Delegation and cooperation)
- List out tasks on whiteboard with check boxes
- Assign tasks to team members
Keep a phone log in a book
- Track calls to clients and vendors
- No saved voice mails
Clean up Client Data on Company System
- Check contact information (Is it complete)
- Who do you need to follow-up with.
- Which accounts are not paying for work completed?
Goals and instant Return on Investment in these areas
- Clean desk before I leave.
- Able to think about new ideas – (Especially in marketing)
- Spend time on developing marketing plans
- Analyze client data with better quality data
- Social Media – Follow only the best
- Magazines – Only a few articles warrant my time
- Client focused- Focus on your current clients more – It takes more time and effort
- Create more of a team approach
This week has been much more enjoyable and as a result, I have become much more efficient. This process took me a few days and nights, but the payoff is huge.