I think a lot of companies are ignoring this important concept.
I probably take it too lightly myself.
READ THIS VERY IMPORTANT MESSAGE
How many times do you click on a link from a Tweet, Linkedin or Facebook?
Then you spend the next 10 seconds trying to display the information.
Start writing less to see if you are obtaining more mobile users
You only have “20 seconds” or less to make your point
Give People a reason to read your information right away.
Start looking more at your format and display on a mobile device
RESULT: It may be one reason people are reading your blogs more
Start experimenting with some different layouts and look at your data.
People are reading less and their attention span is very short.
Start writing less and getting to the point faster for your mobile users.
Just a thought!!!