Isn’t this the theme of all of our marketing efforts?
It is about more than selling and talking about pricing, its about educating, and serving.
The dialogue has to build a trusted relationship which is fun and actually adds value with our clients.
Go to an Apple Store and see communication occurring around you.
Being Proactive and creating a message that looks at the whole experience
We live in a world that is focusing all of us to be reactive and to make sure we are not missing out on something.
It is time to be more proactive and work on messages that are so.. different.
Be different. Period.
We need to sell the “experience” and focus less on product differentiation or price differentiation.
Go to an Apple Store and see how the experience comes to life.
Examine how to better communicate with clients.
Work with a team in developing ways for better communication.
Remember – Marketing also involves your internal clients, (employees) as well as your external clients.
Make this a part of your everyday marketing life. You will start to see a return on your investment within days.
I have been to the Apple Store three times this month and have studied how this can happen.