I think there is some inherent value in following groups. Some groups have a few members and others have many members. If you are just starting off in groups, join several and try connecting with the people in the group. Start off by leaving some comments on their posts and then after you have started communicating with them, ask if you can add them as a part of your connections. This is probably the best reason to join a group.
You can try starting your own group based on your job position or industry. Just be careful. Often times, you may be the only person communicating to the group and I just do not have the time or patience.
The other value of groups is that you can control the updates associated with it. I prefer the once a week email. Again, its just another place for people to gain information.
What value do you see in updates on the Home Page?
This is the page I view the most on Linkedin. The sort function is awesome. Go to the drop down box which says “All Updates” Click on the item that says “Shares”
This view gives you a picture of all the great material people are sharing with you. This helps you sort out the Twitter and other updates that people share across all networks. Also, the people who take the time to share articles share really great information.
I also share this blog post everyday on this page. I find that it gives me more influence with my connections and people stay in touch with me.
Which item: Updates or Groups has the most Value?
For me, the Home Page Updates is the best place to see a return on your time invested on Linkedin. This page has really been improved over the years and the added filtering under “All Updates” drop-down is the difference maker.
What value do you get from Updates and Groups? Please share your experience!