This is my new phrase for 2013. Signals are those ways to make sure you are using social media to effectively conduct business and improve communication. Ultimately, your goal is to bring in new revenue from your current clients and new clients. Social Media can be an effective channel if you know what you are looking for. Check out my list of signals for 2013 and let me know if you have some others to add.
Social Media Signals
Listen for needs from your clients: B2B and B2C
This takes a lot of time, but if you can always look at things from a big-picture standpoint, you may be able to see some “conversation” patterns. When you see a need act on it or make a reference to talk about it in a future blog.
Talk with influence
Make sure you limit your talks to information that reflects your professional thoughts and your company thoughts. If you limit your audience, you will make for more effective conversation and engagement because you will actually find the right people to connect with.
Where are people finding you?
Make sure people know where your content is coming from. Too many people give mixed signals. They are on Twitter, Facebook, Guest Post Site, Journal Site. Do you want people to associate you with all of these different sites. Where can they find you when not on Twitter or when they are ready to purchase something from you? If too many people are finding you on Twitter, is your message just a one-day moment? Be careful!
Compare your time on social media with other metrics: monthly sales, new accounts, phone calls
Use metrics that matter. Sure hits to website are nice to look at, but there is a real story out there regarding people finding you and taking action. I really worked on this area in 2012 and discovered quite a bit about my time in relationship to these metrics. There is a strong correlation and you will learn quite a bit. It will make all the difference with respect to your success.
Continue to watch the people/companies you follow closelySome people are getting extremely lazy on social media and these people are relying on their expertise from the past to carry them into the future. Look at Hostess – over 400,000 likes on Facebook, where are they today. Also, make sure you are reading current content, not old content.
In 2013, the field will really change and companies will find new ways to use these tools to better connect with others. Look for your own signals and signs and see what is working and what is not working. Stay in the game everyday and you will be able to make this channel work for you. These are just a few of my thoughts as we enter 2013.