A majority of people are sitting on the sidelines and taking in everything from a listening and viewing standpoint. This approach is necessary to understanding how you can best communicate on sites like Twitter, Google+ and Linkedin.
Just like a basketball game, if you have been fortunate to be a part of a team, you need to do your part and make sure you get up to speed and know what is happening on the court. You can do this by watching from the bench and know what to do once you are called upon to get into the game.
While you are on the bench, you should ask yourself the following questions:
How can I make an impact on Twitter for my team, (company)?
What types of conversations should I be involved with?
Which companies and people are the difference makers? and how can I learn from their actions?
Am I ready to get into the game, and stay in the game?
Once you are on the floor, you need to make sure you are taking the information you have learned from practicing and watching from the bench and apply it on the court.
Here are some ways you can be effective on the court.
Make sure people see you online. I like to make sure that people see me first thing in the morning. I find it to be the best time to connect with people.
Make sure you have a current blog or website for people to go to and know you are all about current information and not past information. You would be surprised how many people don’t do this.
Make sure you monitor activity throughout the day to meet other people and insure that people know you are a regular person online.
Post interesting material or conversations. Be different, not obnoxious. People don’t like to see the same information being posted. New, fresh information will get you noticed.
Hopefully, your game is on and you are a starter who is seeing plenty of playing time. Keep your game up and keep practicing in the background by staying current with the latest trends and offering examples from personal experiences.
It’s a fun game if you know what you are doing!