Today, there are so many superficial connections. Names are being tossed around like follower counts, likes and pluses. You can see this especially on Linkedin and I am embarrassed to say that when I started on Linkedin, I thought connection counts were very important. I have received a call or two regarding my Linkedin account like the following:
I see you are connected with (Name) from this particular (Company). Would you be willing to introduce me to them?
I look up the particular contact and realize we just connected on a whim and I really do not know that much about the person or the work that he or she does.
My point here is that in the last two years, I have changed my tune completely with respect to the connections I make. I want to follow fewer people and get to know them better, then connecting with the masses. For me it makes for a better, quality experience.
Some other reasons to connect with the right people.
- Improved trust with respect to relationships
- Deeper connections – Will get to understand people better
- Possibility to be advocates for each other and promote each other
- More powerful brand recognition
- Chance to meet other great people from your deeper connections
- Better use of time – Only concentrating on following a few really great people rather than trying to sort through the clutter
If you are not having a good experience on a particular social media site like Twitter, maybe its time to take a closer look at who you are following. At one time, I followed over 20,000 people. I had some cool numbers, but very few connections. Today, I follow less than 1,000, probably a little high, but I have found some of these people to be some very valuable resources.
Today, I don’t get caught up in numbers. I’ll let other marketing people worry about that. I am looking for a better experience and I have found more success using this approach than I ever did early on building counts.
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