- Time commitment
- Becoming more transparent
These items are all very real fears. Your biggest fear should be the following:
( ( Ignoring Social Media ) )
All of the items above do require an investment in time, (listening) and educating yourself on the basics on how social media can be an important part of your marketing initiatives.
In addition, you should also be afraid of this important fact in 2013″
( ( MORE COMPANIES ARE INTEGRATING SOCIAL MEDIA INTO THEIR OVERALL MARKETING STRATEGY ) )
This last item is where companies should beat with respect to their 2013 initiatives. If you are still learning about social media or have given up, you may want to reconsider.
By integrating social media into your other marketing channels like client service, trade shows, brochures, blogs and content management, you have now taken your social media experience to a new level and you are starting to see how all of these channels work much better as integrated parts versus stand-alone projects. Believe me, it takes time to integrate social media into other channels.
The last piece of advice. Get in the game! Read last weeks post for more information.