Today’s Super Bowl game places brother against brother. Can you imagine growing up and playing against your brother on the biggest stage, in the biggest game. Imagine the parents, do you think any parent could have thought this would have been possible.
Well, today our own name is really a “strong asset” in the digital world, especially if you are trying to build your personal brand online. Even my first and last name is not truly unique, there are five other “Brent Pohlman’s” according to Google. My point here is that we all need to make sure that all of us protect our identity and continue to work at building a presence.
What do you want your name to stand for? Are you trying to reach people for company reasons and professional reasons. Are you cautious about your name and making sure your name doesn’t appear on compromising sites or lists. You need to keep an eye on this.
Give people a reason to connect with you.
- Make sure your profile and credentials are up to date.
- Develop a niche area that people see you as a thought leader.
- Don’t post personal information…
- Don’t associate your name in a negative way. Keep emotions in check and off-line.
My point is that most of us will never get the name recognition like the Harbaugh’s will have today, but we can build a very strong personal profile with a little work and we can actually stand for something online. Just be sure that what you stand for is in a positive light.