I like to stay engaged with what people are learning and I believe it is important to get out from behind your desk and go out and mingle with other marketers and business professionals. The best way I have found is by attending a marketing presentation. Each time I go, I am amazed to see the range of skill levels in the room from the novice to the expert.
I am always looking for real examples of how people made a difference using a particular tool or process in their own companies.
Listen closely when you attend your next presentation.
Does the speaker talk about generalities and general 101 terminology? If this is the case, you might be careful about asking questions because it may be more textbook based.
Listen for difference-making information? This is the information I like to take notes on and test for myself or reflect on my own experience. Good or bad, this is the information I spend my time listening for.
Check out the room. What type of people are there? Are these people difference-makers? My guess is a small percentage is? If someone knows you, acknowledge them and show them that you care about them. Listen for names being said or names written on name tags. There may be a difference maker in the audience worth getting to know.
After leaving – Try and make a list of 3 to-do’s you are going to do as a result of the time spent at the presentation. By doing this, you will find value in the time you just invested by attending this conference.
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