In 2013, I am realizing that there is so much noise regarding news, information, misinformation, great posts, bad posts, expert information, novice information and no one has the time to read about it.
Is your message on people’s radar? Some thoughts on this topic. twy.la/VOmlBU
— Brent Pohlman (@BrentPohlman) February 21, 2013
As a marketer, I need to make sure I am writing content that resonates and is adding value to my audience. I also need to continue to look at ways to improve service internally.
I am happy to say that I have made a lot of progress in these areas.
In addition, I need to connect more with others, who may not necessarily be clients, but could be great advocates for my brand. I am learning that advocates can be very helpful in promoting your message to others who may need our company’s services.
Here are some approaches I am using to get on people’s radar
- Speaking at Organizational Luncheons
- Attending Trade shows
- Telling our company story
- Using Linkedin and YouTube more
- Being more select with who I connect with on Twitter and GooglePlus
- Listening to how people found out about us: (Examples: online, advertisement, social media, word-of-mouth)
- Following up with current clients
- Building a list of ideas for new products/services
In all of this, I need to make sure I am connecting with people each and every day.
I am rallying my team each day and making sure I have a presence at work. This shows I care and I am committed.
Trying to find good people locally, to connect with and learn from. Each community has rising stars and its good to stay connected to them.
Connect through blog content and engagement on social media sites like twitter. On Linkedin, it is more about lead generation and connecting with other professionals to share ideas and understand other people’s point of view.
Getting on the radar screen is a daily occurrence. I see results by the number of people calling in or asking questions. In addition, if you tell people your story and show how you can add value, people will respond. It takes work and lots of it to succeed. Don’t stop and think you can relax. You need to work at keeping a presence on people’s radar on a regular basis.